The TLDR is that startups probably need to spend their money on other things, amongst them software development. A CTO is not actually a software developer. It's a bunch of other things, which will be very useful later, but probably not just yet.
Read the whole thing here.
One of the ways to achieve the product promotion is to find a technical director. It will be much easier for you to find a partner after you have already created something and approved your concept.
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