7 September 2011

Making things fun can change behaviour

Another video in a video filled week!

1 comment:

  1. This is a great video, thanks for sharing! I'm reading Predictably Irrational by Dan Ariely at the moment and this is just the sort of experiment he talks about in his book: influencing behaviour by changing the conditions. I can see this having an effect on things like public health, although I'm not sure how it would go down on the really, really, long staircases in London's tube.