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16 February 2011

On blogging with Pawel Brodzinski of Software Project Management

Pawel has a blog on managing and leadership in the context of software projects.  He works in Poland and has experience in start-ups and enterprises.  He's a no bullshit kind of guy who likes to talk straight.


What's the most important thing you've learned in the last 5 years of blogging?

Consistency. Consistency is the king. You start blogging with vague feeling you’re going to be successful in a matter of weeks. Well, that’s not going to happen. After a first year you look back and what you see isn’t as optimistic as you expected. At least it rarely is. But if you keep going, keep writing new meaningful stuff you slowly change environment around. It just takes a lot of consistent work.

Consistency would also be a thing I’d point if you ask me to differentiate those who are still around throwing their ideas at us from those who stopped writing and are pretty much forgotten.

Why are you still blogging on project management?

I write about things I do. Since I’m still close to project management I still blog about that. As simple as that. If I suddenly change the industry to sailing or brewing (both theoretically possible, even though not likely) you won’t see me blogging about software project management any more.

By the way that’s also something why the profile of my blog changes. There were times where I was doing more about projects and my writings were mostly about that and now a big part of my workday is managing teams so the subject has bigger representation. But then, that’s how it works – you can pretend to be an expert in an area you only know from theory but people won’t follow you. Either you’re real or you’re out of blogging business soon. This is a reason why so many corporate blogs fail.

What do you think you'll be blogging about in 5 years? (And will you still be going?)

I got used to blogging so I pretty much expect I will be doing that in 5 years as well. What will I write about? If nothing totally unplanned happens subjects won’t change dramatically. My whole career is somehow connected to building software. I see myself as a leader and a manager so I’ll probably still write about stuff which is important for managers in software companies. I see my transition from more of a project manager to more of a people manager, and it will probably go on, but it won’t be a revolution. I’m evolving, like everyone. So is the blog.

What's the biggest social media mistake you've made?

A single one? That’s a tough question indeed. I could point a whole list. Choosing a blogging platform without much research, believing you can earn decent money on adverts, not starting with own domain, transition to another blogging platform, joining Twitter pretty late, being inconsistent with engaging community, being removed from search results with no faintest clue why (yep, try to find me through Google – not that easy for a couple of months already). There were many failures on the road, but somehow consistency kept me going and made me fixing all those mistakes.