- In every industry, there are huge swathes of critical knowledge that have been commoditized—and what hasn’t yet been commoditized soon will be.
- Given that, we have to wave goodbye to the “knowledge economy” and say hello to the “creative economy.”
- What matters today is how fast a company can generate new insights and build new knowledge—of the sort that enhances customer value.
- To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Given this argument, what are we doing to make our work more creative?