30 January 2010

Steve Jobs on why Apple exists

This video just popped up in my newsreader and it was so good, I had to share with everyone. It encompasses so many of my thoughts for such a short clip. Steve Jobs is a guy you either love or hate (I am an Apple fanboi, so he's good by me), but no matter what you think of him, you have to admit he's very clear on why Apple exists as a company:

Now, having heard that, I ask each and every one of you reading this, can you articulate that well about why you are a BA or PM or ::insert job title here::? Are you that focused about what you do? If you are not, then what is holding you back?

1 comment:

  1. The great thing about this is he's talking about selling the benefit proposition; not the means by which you do it.

    You have to execute every day to make things happen, but the vision is all about the benefits of being part of something bigger than ourselves. It's not about the features.

    I'm a project management coach to help guide project leaders towards making the world a better place through successful projects.

    On my last project, I was a part of that to support a satellite being launched into orbit that creates tremendous value for the scientific community and policy makers.

    I was a part of it to help grow my team members professionally by empowering them wherever possible and mentoring where needed.

    I wasn't doing because I love holding project status reviews. All of the project management was the day-to-day execution that is required to achieve the vision.

    Josh Nankivel