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30 January 2010

Steve Jobs on why Apple exists

This video just popped up in my newsreader and it was so good, I had to share with everyone. It encompasses so many of my thoughts for such a short clip. Steve Jobs is a guy you either love or hate (I am an Apple fanboi, so he's good by me), but no matter what you think of him, you have to admit he's very clear on why Apple exists as a company:

Now, having heard that, I ask each and every one of you reading this, can you articulate that well about why you are a BA or PM or ::insert job title here::? Are you that focused about what you do? If you are not, then what is holding you back?