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4 September 2009

When these things are ignored there is trouble ahead.

Roger Cauvin publishes a blog focused on product management, a topic very close to enterprise business analysis.

Last week he published a diagram from Pragmattic Marketing showing a framework for 'creating and marketing successful, market-driven products.'

The article is here and the diagram is below.

My question echoes Cauvin's challenge to Product Managers.  Why is so little done in relation to the areas on the left of this diagram.  My experience is that when the things on the left are paid attention to early enterprise projects tend to travel well.  When these things are ignored there is trouble ahead.

 
(Click the image for a larger version.)