So, what do marketing and projects have in common?
Firstly, marketing is a customer centric way of looking at business. Secondly it provides you with a handful of frameworks, taxonomies and tools to better understand your customer and to model products. And thirdly, it's a way of managing a shrinking scope and growing budget and schedule!
Marketing was the focus of my first degree and shaped much of the way my career has developed. It seems to have had a positive effect for me. Have a look at this presentation and see what you learn.