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6 September 2008

the project management process # 5 - Marketing

So, what do marketing and projects have in common?

Firstly, marketing is a customer centric way of looking at business.  Secondly it provides you with a handful of frameworks, taxonomies and tools to better understand your customer and to model products.  And thirdly, it's a way of managing a shrinking scope and growing budget and schedule!

Marketing was the focus of my first degree and shaped much of the way my career has developed. It seems to have had a positive effect for me.  Have a look at this presentation and see what you learn.