Toyota don’t make it their mission to build sexy cars, but their reliability makes it the leading car brand in the world. The Camry has been said to be the most bring car in the world but it’s reliability makes it the number 1 seller in the US.
“You don't build a reputation on what you're going to do.”
To demonstrate reliability you need to show people what you can do. As a PM or BA you need to find ways to demonstrate reliability. If you are a full time member of the business you build up a reputation over time for delivery and doing what you say you will. If you are only here for one project (i.e. you are a contractor or a vendor) you need to find opportunities to deliver small victories along the way towards your project’s outcome.
You can show reliability through availability, responsibility and consistency:
- You are available every time you are supposed to be – you are not late for meetings, your documents are delivered on time, you meet your minor milestone deadlines.
- You take on responsibility for the project’s outcomes - so you are proactive about understanding what is being asked of you and you make sure you deliver exactly what it is you have been asked to deliver or better
- You are consistent – you demonstrate your reliability by delivering the same excellent service over and over again.