I have renamed the chapter headings here so they won't be the same as on the original post. I have done this to be clearer about the content and context of each article.
This series of articles focuses on the idea of marketing internal business change projects to internal stakeholders. Think data warehouses, CRMs and so forth.
I hope the ideas are useful for you and help you think about better ways to achive success in your projects. I welcome any comments and discussion.